WEBKAMA Talks: Anatoliy Rogalsky

The final online meeting within the fourth season of WEBKAMA Talks we will conduct on December 9, and our guest will be Anatoliy Rogalsky – marketing director at monobank.

Anatoliy started his professional life as a copywriter and video reviewer. Later he was invited to the marketing department of PrivatBank, where he began his career in banking as a marketing expert. He became a deputy of Dmytro Dubilet in “PrivatMarket” project, and later – chief of this department. After the creation of the most convenient Ukrainian bank monobank Anatoliy has been invited to take on the position of Chief Marketing Officer.

The team, along with Rogalsky, wanted to change the deep-rooted perception of bank service as something unpleasant and uncomfortable, and they were able to achieve it by launching the first bank in Ukraine without branch offices.

Now, mono has more than four million users, the best communicational strategy, top-notch Client Service, Red Dot Award and nomination for The Global Best of the Best Effie Awards.

The theme of our talk will be marketing and brand management. We will talk about the global and local state of marketing nowadays, about the role of innovation and design in it, and also about consumers and brand management.

WEBKAMA Talks – is a series of online meetings for communication with curators, lecturers and guest speakers of KAMA in a non-conventional atmosphere of the internet, as it would be in a teacher’ common room.

One hour of online broadcasting with one guest, one moderator and 101 questions from the audience. Live communication and discussion on the current theme. Direct questions and the answers of the same kind.

Tune in, wonder, develop, become a part of our creative community, and also its active partaker.