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Marketing Strategy

Sign up for the course

Application deadline

Registration is open.
Lectures will begin in April.

Course duration

10 - 12 weeks

Form of study

distanced
2-3 classes a week

Cost

18 000 UAH ($456/€420) in one amount or 7 000 UAH ($177/€164) in three installments.

STRATEGY IS THE KEY TO MARKETING EFFICIENCY. EVEN THE MOST CREATIVE CAN BE USELESS IF IT DOES NOT WORK FOR STRATEGIC BUSINESS TASKS OR IS TOO DETACHED FROM THE PEOPLE FOR WHOM IT WAS CREATED.
THEREFORE, ON THIS COURSE WE WILL LEARN HOW TO CREATE A BRAND STRATEGY THAT WILL SOLVE BUSINESS PROBLEMS AND CAN BUILD RELEVANT AND UNDERSTANDABLE COMMUNICATION FOR THE CONSUMER.

This course is a base on strategy and marketing, in which we will go from point A to point B together: Let’s analyze where the client’s brief really hides the task, how to determine his way to growth, understand how to form and conduct research that will really better understand the consumer and market challenges, learn how to create positioning that will make the brand understandable and noticeable and work out a communication strategy that is the basis for all brand activities.

Program

  1. INTRODUCTION TO STRATEGY.

    Strategist from A to Z → Business communication and strategies → How brand and communication affect business and vice versa

  2. POINT A.

    How to understand the problem → How to form a task from a problem → Task levels + debriefing

  3. VECTOR.

    All about research → Why do strategists and businesses need it? → What are they like to use? → How are there ways to analyze data? → How to utilize the results of a study? → Customer journey → Analysis of competitors → Insights/formation of hypotheses

  4. POINT B.

    Value proposition as a reactive response to insight → Brand strategy as a solution → Where the strategy ends and the plan begins → Brand matrix, their types → Brand session → Practice → Communication strategy → Key message in communications → KPI → Communication channels → Creative brief → Interaction client-agency → How to create work in cases, and evaluate the effectiveness

  5. FEEDBACK SESSION. FINAL PROJECT.

Course curators

  • ANASTASIA PECHERITSA

    INDEPENDENT STRATEGIST AND ENTREPRENEUR. EX- HEAD OF STRATEGY IN THE AGENCY DRAMA QUEEN AND SENIOR STRATEGIST IN BANDA. HAS EXPERIENCE IN DEVELOPING STRATEGIES FOR COMPANIES FROM VARIOUS INDUSTRIES - FROM FMCG TO IT. WORKED WITH PRIVAT BANK, GOOD WINE, WORK UA, CHERNOBYL, MACPAW, AUTORIA, PETHOUSE, KAN DEVELOPMENT, PUMPIDUP, H&M SLOVENIA IA, GORENJE WORLDWIDE, PEPSI KZ, ETC. DEVELOPED STRATEGIES FOR PROJECTS THAT RECEIVED CANNES LIONS, EFFIE AND OTHER AWARDS AMONG WHICH EVEN RED DOT.

Course lecturers

  • Vlad Shpyl

    strategist of the Fedoriv Agency

  • Nika Kirienko

    Product Marketing Manager

  • OLENA STARKO

    OLENA STARKO - SENIOR BRAND STRATEGIST AT BANDA AGENCY. WORKED ON DOZENS OF DIFFERENT STRATEGIES IN THE UKRAINIAN, AMERICAN, SWISS AND AZERBAIJAN MARKETS.

  • MARIA KOCHURENKO

    CREATIVE STRATEGIST AT BICKERSTAFF.369 AGENCY. Worked with Office of the President of Ukraine, Ministry of Foreign Affairs of Ukraine, BRAND UKRAINE, Halychyna, NGO "Bezbariernist", Esculab, Sheriff

  • DMYTRO GORBENKO

    SENIOR CREATIVE COPYWRITER EXPERIENCE MORE THAN 5 YEARS WORKED WITH: COMFY, OKKO, MHP, ROBOTA, UA, UKLON, TOY HOUSE, INTERTOP WOG, NOVA POSHTA, UKRPOSHTA, KOVALSKA, NOVUS, METRO UKRAINE

View all lecturers

INDEPENDENT STRATEGIST AND ENTREPRENEUR. EX- HEAD OF STRATEGY IN THE AGENCY DRAMA QUEEN AND SENIOR STRATEGIST IN BANDA. HAS EXPERIENCE IN DEVELOPING STRATEGIES FOR COMPANIES FROM VARIOUS INDUSTRIES – FROM FMCG TO IT. WORKED WITH PRIVAT BANK, GOOD WINE, WORK UA, CHERNOBYL, MACPAW, AUTORIA, PETHOUSE, KAN DEVELOPMENT, PUMPIDUP, H&M SLOVENIA IA, GORENJE WORLDWIDE, PEPSI KZ, ETC. DEVELOPED STRATEGIES FOR PROJECTS THAT RECEIVED CANNES LIONS, EFFIE AND OTHER AWARDS AMONG WHICH EVEN RED DOT.

ANASTASIA PECHERITSA

strategist of the Fedoriv Agency

Vlad Shpyl

Product Marketing Manager

Nika Kirienko

OLENA STARKO – SENIOR BRAND STRATEGIST AT BANDA AGENCY. WORKED ON DOZENS OF DIFFERENT STRATEGIES IN THE UKRAINIAN, AMERICAN, SWISS AND AZERBAIJAN MARKETS.

OLENA STARKO

CREATIVE STRATEGIST AT BICKERSTAFF.369 AGENCY. Worked with Office of the President of Ukraine, Ministry of Foreign Affairs of Ukraine, BRAND UKRAINE, Halychyna, NGO “Bezbariernist”, Esculab, Sheriff

MARIA KOCHURENKO

SENIOR CREATIVE COPYWRITER
EXPERIENCE MORE THAN 5 YEARS
WORKED WITH: COMFY, OKKO, MHP, ROBOTA, UA, UKLON, TOY HOUSE, INTERTOP WOG, NOVA POSHTA, UKRPOSHTA, KOVALSKA, NOVUS, METRO UKRAINE

DMYTRO GORBENKO