Digital Marketing
Application deadline
Registration is open.
Duration
12 - 14 weeks
Form of study
distanced
2-3 classes a week
Cost
₴22 000 in one amount or ₴8 000 in three installments.
DIGITAL MARKETING IS A VERY BROAD TERM THAT COMBINES ALL DIGITAL TOOLS AND TECHNOLOGIES OF BRAND PROMOTION. IT'S ALL: REGULAR BANNER ADVERTISING, DISPLAY ADVERTISING, SEARCH ENGINE OPTIMIZATION, CONTENT CREATION, SMM, CONTEXTUAL ADVERTISING, PRODUCT PLACEMENT. MANY CHANNELS, METHODS AND OPTIONS FOR COMMUNICATION, AND EFFICIENCY IS ALWAYS AT THE INTERSECTION OF SKILLFUL PLANNING, CORRECTLY CHOSEN STRATEGY AND UNDERSTANDING OF THE MAIN AND AVAILABLE TOOLS. THIS IS WHAT STUDENTS WILL LEARN ON THE COURSE.
The program is aimed at business owners who want to understand how to promote their brands in digital; SMM managers and content creators who want more basic expertise; marketing and brand managers who want to understand how to promote their brands in digital, evaluate the effectiveness of advertising campaigns and understand what to expect from agencies; strategists, analysts, media planners working in creative, marketing and digital agencies.
Training on the course will also be useful for those who would like to work in digital, but do not yet feel enough knowledge, because students will receive a decent base to apply for positions of media planners, strategists, analysts, art directors or digital creators in media and digital agencies.
Program
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DIGITAL ENVIRONMENT. TOOLS AND OPPORTUNITIES.
Introductory lesson → Digital environment and work in it
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DIGITAL STRATEGY.
Business Analysis and Marketing → Digital Ecosystem Design and Action Plan Creation → Typical Digital Strategies → Communication Strategy → Performance Marketing vs Brand Awareness → Implementation of Strategy in Creativity → SMM Strategy in the World of Digital Marketing
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USER PATH, CONTACT POINTS, APPLIED ANALYTICS.
Consumer decision journey → User interaction at different stages → Google Analytics
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TOOL UNIT.
Types of platforms → Digital production → Trends in SMM → SMM strategy → Targeting → Meta Advertising Cabinet → Advanced strategies and tactics for working → Instagram and TikTok → Features of working with YouTube → Google Ads → Performance campaigns → Tools Google Media (search, GDN, YouTube, contextual advertising) → Analytics and reporting tools: Google Tag Manager, Google Analytics 4, Looker Studio → Review of digital tools: SEO, email marketing → Facebook and algorithms.
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DIGITAL-APPROACH.
Implementation of the overall digital strategy → Digital Copywriting → Working with content → Basics of working with production agencies → Media planning of advertising campaigns
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WORK WITH DIFFERENT CATEGORIES OF BUSINESS.
Awareness-orientation → Key tactics and approaches to work for FMCG → B2B work strategies → Typical digital strategies → Budgeting, KPI preparation
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WORK ON THE FINAL GRADUATION PROJECT.
Briefing → Work with the client → Presentation
Course curators
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Volodymyr Halika
Managing Partner at NGN.agency. Prior to starting his own business, he worked in local and network agencies in Ukraine (Brainberry, OMD Optimum Media and others) and abroad (Asia, Central Europe – WPP, Mediacom and others).
Course lecturers
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Oleksiy Smyekhov
Creative Director at Human agency
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OLENKA BOGOVIK
SMM strategist and content creator. Co-owner at the SMM bureau shche_. Curator of the Social Media Marketing DLP course.
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Daria Boyko
In marketing for more than 5 years. Holds the position of Digital & E-commerce lead of the international FMCG company - JDE. Worked with NSC Olimpiyskiy, Silpo, Baas & Baas
