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Digital Strategy

Sign up for the course

Application deadline

You can apply for english-speaking group:

Registration is open.
Lectures will begin in autumn, 2023.

Duration

8-10 weeks

Form of study

distanced
2-3 classes a week

Cost

₴16 000 ($440/€425) in one payment or ₴9 000 ($245/€240) in two installments

The purpose of this course is to help students learn to work with all the components and processes that underlie digital marketing.

The program is divided into units and consists of theoretical lectures, homework and a final project of creating a digital strategy for the brand.

This course is suitable for beginners, novice professionals, client marketers, employees of digital agencies and owners of brands and startups who want to enhance their promotion through digital and social networks.

Program

  1. General information

    The market of all media in Ukraine: TV, UN, Radio, Google, Facebook, Instagram - gives an understanding of what is happening in the world and Ukraine, on what principles and nuances each channel works → Digital place in the general media space - detailed analysis of Digital statistics in Ukraine (let's touch the world a little), analysis of the goals that can close Digital within all channels of communication

  2. Strategy

    What is Digital Strategy. When it is needed, what are the options for strategies, who needs them and when they are appropriate. When and for which audience Digital strategy is not needed, and what to do instead → CDJ (Customer decision journey) → description of stages, goals, objectives, communication channels, performance indicators of each stage

  3. Tools

    Advertising tools: Google Ads, Facebook Ads, TikTok Ads, SEO - analysis of each tool, nuances and principles of work

  4. Social networks

  5. Sites

  6. Analytics

    What is Google Analytics, why is it needed, how to work with it → Reporting. Why do you need it, how to do it

  7. Creative in Digital

    Why creative and creative in Digital are different things → What to consider to make creative in Digital working → How to evaluate the effectiveness of creative

  8. Work on the project

    Creating a Digital strategy for the brand

Course curators

  • Yuliya Kolyada

    Marketing strategy head at Bob Snail. Ex Digital Head at Fedoriv Agency. Worked with such brands as WOG, Multiplex, 2085, Durex, Nurofen, No-Spa, Nestle, Riviera Village, Salutaris, Weestep. Now is responsible for creating a digital communication ecosystem for Bob Snail in Ukraine and the world.

Practice

THE PRACTICE ON THE COURSE CONSISTS OF PRACTICAL TASKS AND THE FINAL PROJECT OF CREATING A DIGITAL STRATEGY FOR THE BRAND.

Marketing strategy head at Bob Snail.
Ex Digital Head at Fedoriv Agency.
Worked with such brands as WOG, Multiplex, 2085, Durex, Nurofen, No-Spa, Nestle, Riviera Village, Salutaris, Weestep.
Now is responsible for creating a digital communication ecosystem for Bob Snail in Ukraine and the world.

Yuliya Kolyada